Why is it so hard to put down that bag of chips or have just one piece of chocolate? Some research is beginning to suggest that food may be just as addictive as drugs, if not more.

A Connecticut College study found that Oreos lit up the pleasure center of rats’ brains more powerfully than cocaine. Neuroscientist Joseph Schroeder, via Connecticut College study.

A study published in ‘Frontiers in Psychology’ found that 29% of obese or overweight subjects identified with the definition of addiction in relation to food.

Food addiction is often dismissed due to food’s normalized role in everyday life and its lack of immediate risk Director of the National Institute on Drug Abuse Nora Volkow, via ‘TedMed Talk’.